It is an interesting time for technology journalism as every day new hardware, software, networks or gadgets become ready for consumption and to take a new role in technology world, such as the Google Driverless Car and the Apple Watch.
People expect to get the message beyond the traditional media word, and want to have the updated products’ information, reviews and analysis in ‘plain’ language.
Top 10 tech websites are popular with its different strength on reporting the latest technologies and gadgets, such as techchunch.com (reviews new Internet portals); Wired.com (provides om-depth coverage of the future trends in technology).
However tech journalism faces a number of issues, challenging whether it can survive and how to survive:
• Male dominated/White dominated
As discussed at Ben Abraham’s lecture, the tech industry is not diverse as it’s dominated by white male people.
• Accepting freebies when writing a personal tech column and reporting on early tech products. This compromises the integrity of the reporting. How then to write independent tech news, reviews and analysis sites?
• Finding the right focus, whether to work in the mainstream focused columns tech section or sole tech sites? They are similar but have different focuses towards the target audience.
• Making sure the levels of knowledge and interest among the audience is understood so that tech stories will be understandable.
Another argument is that tech journalism may be as important as any other section, or maybe no technical specialists need to exist at all because technology will be just part of everything and therefore understood by everyone.
Most technology reporting is struggling to find advertising support and a way to make money. Recently Gigaom shut down as the publication was unable to cover their costs.
Being a technology journalist is challenging, not only learning day to day to catch up with the new trend and culture but also translating the tech geek into a readable language for most people.